K18Hair
K18 X Neomed
X Marie Claire
Turkey – Sep 26, 2023
Ritz Carlton Hotel, Istanbul
K18 Brand Press Day Event
Istanbul, Turkey
Sep 26, 2023
Ritz Calton Regency
Hosted by Marie Claire and K18 Turkey
• K18 CEO Edward Conneghan
• Celebrity Hair Colorist Jack Martin,
Director of Global Sales and Education Jordan Alexander.
• Projected screen with brand video.
• Marie Claire Beauty Editor and K18 Team Q and A session.
GUESTS:
• 35 x top tier press.
• 40 x top tier influencers.
• 10 × Celebrity.
SOCIAL MEDIA TRACTION:
The social media love was rolling in throughout the course of the day bringing to 3.9 Million Social
Media Impressions for the event.
Event Overview
• We partnered with Marie Claire magazine.
• Attendees were surrounded by nice decor reflecting the philosophy of the brand and infused food and beverage which mirrored the ingredients in the product formulation.
• Media, influencer and VIP guests departed with gift bags.
K18 Brand Launch
Turkey
Sep 25, 2023
As the distributor of K18 Haircare Brand in Turkey, we are delighted to announce that we held a grand launch event at Ciragan Kempinski Palace, one of Istanbul’s most prestigious event venues, on Sep 25, 2023.
In this special occasion, we had the privilege of hosting the brand’s co-founder Edward Conneghan along with Director of Global Sales and Education Jordan Alexander and Celebrity Hair Colorist Jack Martin who delivered insightful presentations.
Event Overview
Throughout the event, we were joined by around 250 existing and potential customers hair salons customers demonstrating great enthusiasm and interest.
Additionally, we were honored to have 2 KOL Doctors, who are avid users of our products, attend the event and share their valuable experiences and before-after photographs, showcasing the effectiveness of our products.
• An immersive experience which showcased K18 brand’s ethos, essence and vision.
• We launched the brand with the first day dedicated to grand launch event and next day press event and visit of accounts and potential accounts.
