Warm Welcoming Events Support For All Principals Strong Sales & Marketing Full Support with Powerful Brands Efficient & Reliable Supply Exemplary Products & Services,

Hi • Willkommen • Merhaba

Neomed Beauty Founded in 1993. Established by a couple, Hakan and Aynur Olcer who practically grew up in beauty salons since being teenagers. Neomed distributes luxury and famous cosmetics brands of the world (PERRICONE MD, PETER THOMAS ROTH, DERMA-E, STRIVECTIN, JACK BLACK, JUICE BEAUTY, COSMEDIX, ITS A 10 HAIR CARE, DERMAQUEST, GROWN ALCHEMIST, R AND CO, SURYA BRASIL, OUIDAD, GRANDE).

Neomed is the leading omnichannel partner for luxury beauty and lifestyle brands to reach the Turkish consumers. We give brands the one-stop access to Turkey’s largest retail and e-commerce network in beauty and luxury.

Our goal is to provide the accounts we are working with the qualified, effective, approved skincare and beauty products. We provide the best service to different segments of cosmetic sector; the apothecaries, beauty institutes, medi-spas, and upscale luxury stores. More importantly not only products but on going education as well. We also have our very own six branches Medi spa, like a flagship flag ship stores of us.

The objective has been to market and distribute Beauty and wellness products to the region. Since the very first day we have been successfully servicing our customers with pride and have earned a reputation of being a truly service-oriented company. Since then we have expanded our operations into retail business by our own Medi Spas and skincare centers. NeoMed’s ongoing aim is to provide consumers with top-quality and innovative skin care, hair care, pharmaceutical, dietary supplements, personal care products and services to support total health and well-being.

Our Vision


We would be a leading company in the represented beauty business segments where our customers respect, admire and trust us for providing exemplary products and services through dedicated and proud teams of professionals.

Our Mission


To market, distribute & sell the finest quality high-end pharmaceutical, nutrition & food supplements, cosmaceutical, luxury beauty and personal care products with a continued commitment to high quality services and promoting healthy living. To operate the Company to increase value for our shareholders, expand opportunities for development and career growth for our employees and provide valued services and high quality products to our customers on a sustainable financial basis of profitable growth. To operate the company in a way that actively recognizes the central role that a business plays in society by initiating innovative ways to improve the quality of life.


Trust & integrity: Our recipe for success

Our aim is to be flexible and listen to our clients needs in order to gain a full understanding of the challenges they face. The retail sector of the beauty business is exciting but challenging. Since we own our own retail stores we can guide our clients with experience.

For our principals we feel that communications and personal meetings are essential for a successful partnership. We take pride in understanding in detail the brand equity and duplicate the same distribution channels and marketing philosophy.

Delivering value to clients
Investing in employees
Building brand equity for suppliers
Supporting communities
Generating long-term value for shareholders

We manage by goals and objectives and we manage by number. We realize both are important.

Why Turkey?

Best of everything including two continents
Did you know that Istanbul is in Asia and Europe? Half the city falls into Europe and the other half into Asia.


Southeastern Europe and Southwestern Asia (that portion of Turkey west of the Bosporus is geographically part of Europe), bordering the Black Sea, between Bulgaria and Georgia, and bordering the Aegean Sea and the Mediterranean Sea, between Greece and Syria. Strategic location controlling the Turkish Straits (Bosporus, Sea of Marmara, Dardanelles) that link the Black and Aegean Seas; the 3% of Turkish territory north of the Straits lies in Europe and goes by the names of European Turkey, Eastern Thrace, or Turkish Thrace; the 97% of the country in Asia is referred to as Anatolia; Istanbul, which straddles the Bosporus, is the only metropolis in the world located on two continents; Mount Ararat, the legendary landing place of Noah's ark, is in the far eastern portion of the country.


the most densely populated area is found around the Bosporus in the northwest where 20% of the population lives in Istanbul; with the exception of Ankara, urban centers remain small and scattered throughout the interior of Anatolia; an overall pattern of peripheral development exists, particularly along the Aegean Sea coast in the west, and the Tigris and Euphrates River systems in the southeast. Almost 82 million. 81,257,239 (July 2018 est.) Median Age: total: 31.4 years, male: 30.9 years, female: 31.9 years (2018 est.).

Why Turkey?

Many small to medium size firms have enjoyed growth by exporting toTurkey. The consumer is educated and loves US and European brands. The market is huge enough to accommodate new beauty brands. The government is very pro business and trade and logistics are excellent.U.S.-Turkish goods trade was approximately $20.5 billion in 2018, a figure that has remained relatively consistent over the last few years. All major brands in the world are available in Turkey. Turkish shoppers are obsessed with beauty. We would like you to be here as well.

Clients & Marketing

Clients & Marketing

NeoMed will support your brand and market it in Department stores, Prestige Beauty Salons, Hair Salons, Sephora, Pharmacies and Medi Spas. We follow each brands marketing philosophy.
Brand distribution is restricted to outlets as dictated by the Principals. We are guided by the brand’s philosophy and marketing needs. In some cases we can market mass brands to pharmacies and in some cases restrict the sales to just high end stores.
We use trade shows, personal meetings, advertising and social media tailored individually for each brand. Because of our personal relationships with salons and clients we can be on shelves in the shortest time possible. Whether it is luxury sales only or mass marketing we can follow your guidelines.


Our Brands

Trusted by the world’s most innovative businesses — big and small


Contact Us

Want to continue the conversation?

NEOMED always tries to give the best service to accounts and clients, trying to market the brand one of the best ones. With your interest, we will be pleased to come back to you for any mutual cooperation.


    We couldn’t be more excited for what the Fall and Holiday seasons have in store for our Retail and Brand Partners. We are grateful for all the amazing relationships we’ve built along the way, and to be a small part of making the many extraordinary small businesses across the country successful. Thank you for joining us on our Journey to Excellence! Cheers!
    Our network of accounts continues to expand across Turkey, including apothecaries, pharmacies, beauty boutiques, fashion retailers, regional department stores, national beauty chains, national specialty-multi retailers, luxury salons, casinos, luxury hotels, prestige e-commerce, duty-free and military exchanges.
    We are also honored to partner with so many extraordinary brands. We are selective about the brands and people we choose to work with – and make sure to align our mission & values with those of our partners. We are proud to cover ALL beauty categories, with an array of brands, varying in price point & positioning, within each category.



    We cultivate personal and professional partnerships internally within Neomed, and externally with retailers and brands.


    We take service seriously. We not only sell the best beauty products, but we help accounts generate strong sell-through at the local level. We educate your team, provide you with tools to make you successful, and invest time in our partnerships to make each account’s story, a success story.


    With over 56 passionate, knowledgeable, and devoted team members, we know that the whole is greater than the sum of our parts.


    Retail is changing faster than ever - we assist accounts successfully evolve with the changing landscape and we help brands tackle new points of distribution with ease.


    We are tirelessly advocating for our retail partners and simultaneously holding our brand partnerships with the utmost respect. We treat the brands in our portfolio like they are our own.


    Build Your Brand With Us in Turkey

    We live to bring beauty and luxury experiences that excite our Consumers and Brand Partners.

    Join Us

    Backed by an inclusive culture of respect and trust, we collaborate with you to excel together as One Team, One Neomed.

    Thank You

    We hope you consider us in your plans for international expansion. We would love to host you in Istanbul and also visit you in USA or Europe or Asia.

    We usually visit Bologna and sometimes Las Vegas for the Cosmoprof Exhibition. We hope to meet you soon. Let us show you around Istanbul and Turkey and show you where we can showcase your wonderful brand.